Getting SEO content ideas from Google

Getting SEO content ideas from Google

Need to add more SEO content to your website, but lack the content inspiration? In this blog post we'll give you a quick tip to overcome SEO content writer's block, so your site can rank higher on Google's SERPs.

Use the "People also ask"-section

When you search for something on Google, then it's very likely that a "People also ask"-box appears on the SERP (search engine results page). For example, if you search for "repair smartphone", then the following people also ask-section shows on the page:

People also ask box on Google's SERP

According to Google, these questions are "questions that people commonly search for on Google". Thus, they are relevant and related questions to your search query.

So, as you might've guessed by now, you can use these questions as SEO content inspiration for your site. For example, you can create landing pages or blog posts where you answer or talk about those questions.

Check if you already rank for a question

Before you create new content, it might be handy to check if you don't already rank for the given question. To do so, you can use the following search query trick: say I want to check whether I rank for "What is SERP?", I search Google for site:serpotrack.com What is SERP?. Google then shows the results to your site for that question.

Check if your website ranks for a question on Google

If you rank for a question, it does not automatically mean that your site will also appear as an answer in the people also ask-section. We will go over that in a future blog post.

Continuously track the top questions

If you want to rank for a lot of keywords, it might be inefficient to keep checking related questions manually. Our SERP keyword rank checker tool Serpotrack, can retrieve those questions for you. It retrieves the top questions, and you can jump back to different dates to view the questions back then.

People also ask questions in daily reports on Serpotrack

You can jump back to the first date Serpotrack started tracking your keyword data.

People also ask-questions tracked by Serpotrack

Start analyzing Google's "People also ask"-questions

You can start a free Serpotrack trial to start automatically tracking the top "People also ask"-questions. Hopefully our tool can help you get valuable insights so you can improve your SEO and start ranking higher.

Start tracking your SERP ranks for FREE!

Serpotrack is a SERP keyword rank checker tool for tracking your positions in the Google search results. A must-have for SEO.

  • Daily updates & reports
  • Highly accurate (+ geolocations)
  • Easy to use — Get started within minutes
Register free account, start trial, and discover our tool!
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