Why are my site positions different when I check it myself?

Understand why your site's positions differ in Serpotrack compared to when you manually search your keywords.

Constant updates

Search engine result pages (SERPs) are continuously updated by search engines. The rankings captured by Serpotrack reflect a specific point in time and may have changed since then.

In our blog we wrote about how often Google's SERPs changes. Here we explain a little more about it.

Language & location

SERPs can vary based on the language and location settings used. Serpotrack tracks rankings based on specific language and location configurations. This may differ from your manual searches.

Personalized SERPs

Search engines personalize results based on your search history, preferences, and browsing behavior. This personalization can result in variations when compared to the rankings retrieved by Serpotrack, which doesn't take individual user preferences into account.